Over the past few years there has been a significant growth in the consumer spending online and businesses are seeing that online selling is a major way of them to save costs and resources. The growth of online selling has increased the amount of options available to an ecommerce store or Facebook store with ecommerce solutions now available to help with the selling of their product or service. The inevitable growth of online selling has led to the increase of legislation governing it.
In this next step of regulations governing online trading in the UK that all potential online businesses should look at before setting up their ecommerce software solution. We will look at information that must be provided by the companies. This information must be supplied by the company to conform to new online regulations.
All of the regulations brought up in the relating articles have a common theme, companies must be open and honest to the customer and provide as much information about themselves as possible. Providing the information will gain the ecommerce store or Facebook store trust and acknowledgment to customers and their peers. Having ecommerce solutions that are trustworthy and verified by associations and their customers will be successful, so having the relevant regulation information in place is beneficial for the ecommerce shop or Facebook store as well.
The information that the companies must supply are quite simple, to conform to the governing ecommerce regulations, the information must be shown on their website. All commercial websites must make the information directly and permanently available to consumers on the trading website.
This information includes:
- Company’s name
- Postal address, registered office address if different
- Email address
This is the first set of information which details that the company is legitimate for the governing body and the customer. Providing these basic contact details is highly beneficial as the customer has choices to buy and become familiar with the online business.
The next set of information that has to be provided is:
- Company’s registration number
- Trade of Professional Association memberships
- Company’s VAT number
If the company has been established for a few years then the above information will be established. If it is a new ecommerce store or Facebook store then it will be up to the owner to decide if they become VAT registered and register to associations.
All of the information applies to the online business whether the site sells online or not. All of the marketing communications such as email, SMS and ecommerce software must also display all the above information under the ‘Information Society Service’ regulation.
The ecommerce regulations require that all pricing on the website must be displayed clearly and unambiguously. This means that all prices must state whether the prices are inclusive of tax and delivery costs.
Creating your ecommerce solutions will be a major project so by having a clear idea of regulations that govern online business ought to be a start for any company looking to promote their product or service. Having a good grasp of regulations will save you time and money in the long-term as new regulations are becoming more and more inevitable as online business continues to grow along with new, exciting ecommerce software. Having the basics in order will only benefit the company and the potential customers, as having a conformed website will add to the trustworthiness of the company.